Virtual Studio Manager & Systems Expert FOR
CREATIVES AND ONLINE EDUCATORS

Pink text that reads "Cassandra Jackson-Baker" on a transparent background.
A multi-story white building with numerous windows and shutters, a rooftop terrace with potted plants, and a ground-level outdoor café with tables, umbrellas, and people, reflected in a canal with calm water.

What do I do

The Systems Edit

Signature Offer. My done-with-you service to help you craft a simple yet effective business system and supporting tech stack that creates an unforgettable client experience so you can deliver your best work and make more money without breaking a sweat.

Virtual Studio Manager

For the founder who is ready to let go. I partner with you to support with the operational day-to-day and tech stacks so you can finally become the CEO you were meant to be. This is a highly bespoke package to suit your unique needs.

Squarespace Designer

More than just a pretty website. I develop websites and sales pages that stand-out and get noticed in a crowded marketplace. With the user experience at the heart of all of my designs, my goal is to connect you with your ideal client and get booked.

You didn’t start your business to become your own operations department.

I can help you become the CEO you were meant to be.

A woman with curly red hair, glasses, and hoop earrings standing in a room with white curtains, a wooden table, and a modern pendant light, smiling at the camera.

About

Hi, I’m Cassandra.

But you can call me Cass.

I’m a multi-passionate creative who loves helping other online business owners get noticed, deliver an incredible experience, and increase their bottom line without losing their soul to their business so they can finally live their dream life.

I’m a native New Yorker who now calls London home. A virtual studio manager, systems expert, tech guru, and web designer who is always looking to do less, but better.

Not everyone is good at systems. But I am.

I help creatives who are trying to do it all and feeling overwhelmed, designers who want seamless project on-boarding and off-boarding, and business owners who simply want to become the CEOs they were meant to be. All while delivering an exceptional client experience.

My Approach
My Approach

Click Up

〰️

Dubsado

〰️

Thrivecart

〰️

Notion

〰️

Honeybook

〰️

Go High Level

〰️

Flodesk

〰️

Kit

〰️

Zapier

〰️

Claude

〰️

Asana

〰️

Kajabi

〰️

Circle

〰️

Squarespace

〰️

Click Up 〰️ Dubsado 〰️ Thrivecart 〰️ Notion 〰️ Honeybook 〰️ Go High Level 〰️ Flodesk 〰️ Kit 〰️ Zapier 〰️ Claude 〰️ Asana 〰️ Kajabi 〰️ Circle 〰️ Squarespace 〰️

  • "I hired Cass when I was drowning in pain points. We had in-depth conversations about my goals and how I wanted to show up for my clients, then build systems around that. Now I use those Systems Every day My business has grown because I can finally focus on the bigger picture instead of being bogged down in Admin."

    —Christina Hussey, Photographer

  • "SO thrilled with Cass’s help. She truly went above and beyond my expectations. Anticipated my needs and cut off hours and hours from an urgent project. Truly indispensable assistance, she organized everything so I could CREATE and ACT, not get bogged down in detail. Highly recommend. 

    —Anastasia Pagons, Founder of Memory Cult

  • "A lot of my back end is automated and much more streamlined. I have easier access to information about my business — client value, hourly value, monthly statistics."

    Andrea Gonzales, Private Photo Editor

  • "I now have a much more automated system that requires less of me, while creating a more seamless experience for clients. There's an actual client journey in place that I can easily update without having to rethink or recreate the entire process every time."

    Nina Cornelison, Educator & Private Photo Editor

Cityscape featuring a historic dome and a modern apartment building with multiple balconies, under a colorful sky with shades of pink and blue.

Signature Offer

The Systems Edit

You didn’t start your online business to become an operations department. Yet here we are. Holding the entire business together in your head and running as the business bottleneck. You know there is an easier way, but you don’t know where to start.

We can fix that.

A done-with-you service, we will craft your business systems and supporting tech stack complete with real human touch points to create an unforgettable client experience so you can deliver your best work, attract your best clients, get more referrals, make more money, and step away from your business without stress.

Learn More
Learn More

Other Ways to Work Together

  • Street scene with graffiti-covered walls, a large black and red sign for Rougier & Ple, and people walking on the sidewalk. The buildings are decorated with various graffiti and street art.

    Systems Mapping Audit

    Strategy Session

    Audit your business operations and tech stack in 90-minutes and get a clear map on how to make it better in 90 days. Perfect for the DIYers who needs clarity on what is possible and a step-by-step plan on how to make it happen.

    Learn More
  • Virtual Studio Manager

    Virtual Studio Manager

    Retainer Services

    I partner with you to manage the day-to-day operations and tech stacks with your business. For the business owner who is ready to let go.

    Learn More
  • People using shared bikes on a city street near a cafe or shop with outdoor seating and parked luggage.

    Web Design

    Squarespace

    Website designs for small businesses and entrepreneurs that get you noticed by your ideal audience. Perfect for the business that wants to continue managing and maintaining their user-friendly website but needs a helping design hand.

    Learn More

Core Beliefs

Always work at a slow and natural pace for best results

Obsess over quality

Less really is more

Function over form

BUT aesthetics do matter and can be learned

Burnout happens because of bad operations

No one wants to read a 10-page SOP

The tech stack is not the system

Everything can be solved with a good walk

Follow Me

Substack‍ Instagram‍ ‍Pinterest

Urban storefront with a black door and a window with a metal grille, a black and white vintage poster of a woman holding a cigarette, and a small sign in French. There is a stone bollard on the sidewalk and a small vent at the bottom right.
Facade of a building with a window, a door, and some street signs, including a 'no entry' sign. There are plants growing on the corner and a balcony with potted flowers. The sign indicates the street names are in French.
A quiet European street with cobblestone pavement, lined with multi-story buildings with beige, white, and yellow facades. Street lamps are mounted on the buildings, and there is a colorful mural on the lower part of a building on the left.
A view of the Notre Dame Cathedral in Paris, partially obscured by green and red foliage, under a clear blue sky.