Systems & Tech Strategist

Sell more online so you can live your life offline

If you’ve got an incredible offer that you want to grow without needing you to make it happen and you don’t know where to start, I got you.

I help online business owners build life-first businesses by turning manual sales into automated systems. I’ll show you how to create the behind-the-scenes systems that make sales easy.

Ready for a Life-first Business?
Woman with curly red hair and glasses sitting and smiling indoors.

Let’s Automate your sales systems

Systems and Tech Strategy for Online Businesses

Do sales only happen when you show up online? Are you yapping and dancing for the algorithm, hoping your ideal client find you? Exhausting, right?

The good news is it doesn’t have to be this hard or time consuming. I can help you build repeatable sales systems that build hype without shouting into the void and sell without needing you to pull the trigger. You bring your offer, positioning, and message. I’ll build the system and automations to get it out into the world.

Pink and black pliers arranged in a row to resemble a comb.
Let's make selling easier
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Meet your systems person

Hey! I’m Cassandra, but everyone calls me Cass.

And you should, too.

Systems expert, tech geek, and type B project manager. You read that right. I am your classic type B personality. I am cool as a cucumber and roll with the punches but I also love getting stuff done as efficiently as possible so I can get offline and enjoy the slow life. And I want that for you, too! 

I love helping online business owners go from “I only make money when I show up online and I’m exhausted” to “I make consistent sales no matter where I am.”

Sounds too good to be true? That is where I come in to help.

More about me
More about me
A woman with curly red hair, glasses, and hoop earrings standing in a room with white curtains, a wooden table, and a modern pendant light, smiling at the camera.

You didn’t start your business to become the “jack-of-all-trades” department.

You are meant to be the Ceo.

Let’s make it happen.

Click Up

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Dubsado

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Thrivecart

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Notion

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Honeybook

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Go High Level

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Flodesk

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Kit

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Zapier

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Claude

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Asana

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Kajabi

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Circle

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Squarespace

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Click Up 〰️ Dubsado 〰️ Thrivecart 〰️ Notion 〰️ Honeybook 〰️ Go High Level 〰️ Flodesk 〰️ Kit 〰️ Zapier 〰️ Claude 〰️ Asana 〰️ Kajabi 〰️ Circle 〰️ Squarespace 〰️

  • Street scene with graffiti-covered walls, a large black and red sign for Rougier & Ple, and people walking on the sidewalk. The buildings are decorated with various graffiti and street art.

    The Map & Compass

    Systems Strategy Session

    Audit one offer, its sales funnel, and corresponding tech stack during a 90-minute call and get a clear map on how to launch it in the next 90 days. Perfect for the DIYers who need clarity on what is possible and a step-by-step plan on how to make it happen.

    Learn More
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    Systems Carry-All

    One-off Systems Project

    A done-with-you service. I help you plan and gather everything you need to systematise and automate your sales funnel including building the tech stack. You leave with something you can use time and time again. For the business owner who doesn’t have time to figure it out alone.

    Learn More
  • Sacre Coeur Basilica Montmontre Paris

    Systems Concierge

    Retainer Services

    I partner with you to manage the day-to-day sales operations. I specialise in launches, sales funnels, tech stacks and data metrics within your business. For the established business owner who is ready to grow but also ready to hand over their operations so they can focus on their craft.

    Learn More

  • "I now have a much more automated system that requires less of me, while creating a more seamless experience for clients. There's an actual client journey in place that I can easily update without having to rethink or recreate the entire process every time."

    —Nina Cornelison, Educator & Private Photo Editor

  • "A lot of my back end is automated and much more streamlined. I have easier access to information about my business — client value, hourly value, monthly statistics."

    —Andrea Gonzales, Private Photo Editor

  • "I hired Cass when I was drowning in pain points. We had in-depth conversations about my goals and how I wanted to show up for my clients, then build systems around that. Now I use those Systems Every day My business has grown because I can finally focus on the bigger picture instead of being bogged down in Admin."

    —Christina Hussey, Photographer

  • "SO thrilled with Cass’s help. She truly went above and beyond my expectations. Anticipated my needs and cut off hours and hours from an urgent project. Truly indispensable assistance, she organized everything so I could CREATE and ACT, not get bogged down in detail. Highly recommend. 

    —Anastasia Pagonas, Photographer & Founder of Memory Cult

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Signature Offer

The Systems Carry-All

You didn’t start your online business to become the “jack-of-all-trades” department. Yet here we are. Making content, drafting proposals, sending invoices. Only selling when you show up and pull the trigger. You know there is an easier way, but you don’t know where to start.

We can fix that.

A done-with-you service, we will craft your business systems and supporting tech stack, balancing automations with real human touch points, to create an unforgettable client experience so you can deliver your best work, attract your best clients, get more referrals, and make more money without becoming a content creation machine. All packaged in a rinse-and-repeat way so you can sell over and over again and finally build the life-first business you deserve.

Let's Build your system
Let's Build your system

Core Beliefs

Always work at a slow and natural pace for best results

Obsess over quality

Less really is more

Function over form

BUT aesthetics do matter and can be learned

Burnout happens because of bad operations

No one wants to read a 10-page SOP

The tech stack is not the system

Everything can be solved with a good walk

Follow Me

Instagram‍

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A quiet European street with cobblestone pavement, lined with multi-story buildings with beige, white, and yellow facades. Street lamps are mounted on the buildings, and there is a colorful mural on the lower part of a building on the left.
A view of the Notre Dame Cathedral in Paris, partially obscured by green and red foliage, under a clear blue sky.