Systems Designer
Virtual Studio Manager
Photographer
Web Designer
Writer
Creative Director
of my life
Systems Designer
The Systems Edit. I help creatives run profitable businesses that feel as good as they look. Specialising in human-first systems and processes that obsesses over quality and always aims to deliver an exceptional client experience without the overwhelm.
Squarespace Web Designer
More than just a pretty website. I develop websites that stand-out and get noticed in a crowded marketplace. With the user experience at the heart of all of my designs, my goal is to connect you with your ideal client and get booked.
Photography
Photographing the people behind the business. Shot entirely on film and with a fine-art aesthetic, let me create a timeless portfolio of images for your brand. Available for commission in London, Paris, and New York.
Substack
Notes in the Margin a collection of essays where I - a 45-year old corporate and entrepreneurial dropout - try to get my shit together by writing about the good, the bad, and the honestly ugly.
You didn’t start your business to become your own operations department.
I can help you become the creative Director you were meant to be.
About
Hi, I’m Cassandra.
But you can call me Cass.
I’m a multi-passionate creative who loves helping other creatives get noticed and increase their bottom line without losing their soul to their business.
I’m a native New Yorker who now called London home. A systems designer, photographer, web designer and occasional writer who is always looking to do less, but better.
Not everyone is good at systems. But I am.
I help creatives who are trying to do it all and feeling overwhelmed, designers who want seamless project on-boarding and off-boarding, and business owners who simply want to become the Creative Directors they were meant to be (and take the odd Tuesday off). All while delivering an exceptional client experience.
Signature Offer
The Systems Edit
You didn’t start your creative business to become an operations department. Yet here we are. Holding the entire business together in your head and running as the business bottleneck. You know there is an easier way, but you don’t know where to start.
We can fix that.
A done-with-you service, we will craft your business systems complete with real human touch points to create an unforgettable client experience so you can deliver your best work, attract your best clients, get more referrals, make more money, and step away from your business without stress.
-
Systems Audit
Strategy Session
Audit your business operations in 90-minutes and get a clear map on how to make it better in 90 days. Perfect for the DIYers who needs clarity on what is possible and a step-by-step plan on how to make it happen.
-
Virtual Studio Manager
Retainer Services
I partner with you to manage the day-to-day operations of your business. For the business owner who is ready to let go. -
Brand Photography
Photo Shoot
Channel your Creative Director energy and walk away with photos you can confidently use across your online presence.
-
Web Design
Squarespace
Website solutions for small businesses and entrepreneurs that get you noticed by your ideal audience. Perfect for the business that wants to manage and maintain their user-friendly website.
