Build a better way of working

Online Business Manager & Systems Strategist

Make more money online so you can live a joyful life offline.

Woman with curly red hair and glasses sitting and smiling indoors.

Running An online business requires a lot of grit and determination.

If you found your way here, it is because you know the systems and tech that power your online sales matter - and you are ready to get serious about it.

Because drowning in admin and tech was never part of the plan.

A white multi-story building with multiple windows and balconies, situated near a canal. The building has a storefront on the ground floor with outdoor seating, and trees and street lamps are visible in the scene. The building's reflection is visible in the canal water.

You’ve Built A Thriving business.

But even the most successful business owners have an Online Business Manager for a reason.

I started this work because I kept seeing a major gap: smart and capable online business owners doing everything right - killer offer, ideal audience, fully booked - but behind the scenes they were crippled with overwhelm, struggling to keep up, and missing great opportunities.

They had built businesses that required them to be fully present to sell and deliver. It was a classic case of always “working in the business,” but never “on the business.” And as for living a dream life? We know how this story end.

I’ve got a ton of operations experience, but what do I really care about? Helping you build a business that doesn’t burn you out by building systems that sell without needing you. From one-off offers to full-service support, I help build business that sell more online so you can live a life full of joy. 

My Approach
My Approach
A woman with curly red hair, glasses, and hoop earrings standing in a room with white curtains, a wooden table, and a modern pendant light, smiling at the camera.

You didn’t start your business to become your own operations department.

You are meant to be the Ceo, not the back office.

Click Up

〰️

Dubsado

〰️

Thrivecart

〰️

Notion

〰️

Honeybook

〰️

Go High Level

〰️

Flodesk

〰️

Kit

〰️

Zapier

〰️

Claude

〰️

Asana

〰️

Kajabi

〰️

Circle

〰️

Squarespace

〰️

Click Up 〰️ Dubsado 〰️ Thrivecart 〰️ Notion 〰️ Honeybook 〰️ Go High Level 〰️ Flodesk 〰️ Kit 〰️ Zapier 〰️ Claude 〰️ Asana 〰️ Kajabi 〰️ Circle 〰️ Squarespace 〰️

  • Street scene with graffiti-covered walls, a large black and red sign for Rougier & Ple, and people walking on the sidewalk. The buildings are decorated with various graffiti and street art.

    The Systems Map & Compass

    Strategy Session

    Audit one offer, its sales funnel, and corresponding tech stack during a 90-minute call and get a clear map on how to make it work better in 90 days. Perfect for the DIYers who need clarity on what is possible and a step-by-step plan on how to make it happen.

    Learn More
  • Sacre Coeur Basilica Montmontre Paris

    Online Business Management

    Retainer Services

    I partner with you to manage the day-to-day operations. I specialise in launches, sales funnels, tech stacks and data metrics within your business. For the business owner who is serious about selling online. The one with a million ideas but no time to even start.

    Learn More
  • People using shared bikes on a city street near a cafe or shop with outdoor seating and parked luggage.

    Sales Funnels & Systems Builds

    One-off Project

    A done-for-you service. I create one sales funnel for one offer and build all the tech that makes it happen. For the business owner who doesn’t have time to learn the tech and just wants it done.

    Learn More

  • "I now have a much more automated system that requires less of me, while creating a more seamless experience for clients. There's an actual client journey in place that I can easily update without having to rethink or recreate the entire process every time."

    —Nina Cornelison, Educator & Private Photo Editor

  • "A lot of my back end is automated and much more streamlined. I have easier access to information about my business — client value, hourly value, monthly statistics."

    —Andrea Gonzales, Private Photo Editor

  • "I hired Cass when I was drowning in pain points. We had in-depth conversations about my goals and how I wanted to show up for my clients, then build systems around that. Now I use those Systems Every day My business has grown because I can finally focus on the bigger picture instead of being bogged down in Admin."

    —Christina Hussey, Photographer

  • "SO thrilled with Cass’s help. She truly went above and beyond my expectations. Anticipated my needs and cut off hours and hours from an urgent project. Truly indispensable assistance, she organized everything so I could CREATE and ACT, not get bogged down in detail. Highly recommend. 

    —Anastasia Pagonas, Photographer & Founder of Memory Cult

Cityscape featuring a historic dome and a modern apartment building with multiple balconies, under a colorful sky with shades of pink and blue.

Signature Offer

The Systems Edit

You didn’t start your online business to become an operations department. Yet here we are. Holding the entire business together in your head and running as the business bottleneck. You know there is an easier way, but you don’t know where to start.

We can fix that.

A done-with-you service, we will craft your business systems and supporting tech stack, complete with real human touch points, to create an unforgettable client experience so you can deliver your best work, attract your best clients, get more referrals, make more money, and step away from your business without stress.

Learn More
Learn More

Core Beliefs

Always work at a slow and natural pace for best results

Obsess over quality

Less really is more

Function over form

BUT aesthetics do matter and can be learned

Burnout happens because of bad operations

No one wants to read a 10-page SOP

The tech stack is not the system

Everything can be solved with a good walk

Follow Me

Instagram‍

Urban storefront with a black door and a window with a metal grille, a black and white vintage poster of a woman holding a cigarette, and a small sign in French. There is a stone bollard on the sidewalk and a small vent at the bottom right.
Facade of a building with a window, a door, and some street signs, including a 'no entry' sign. There are plants growing on the corner and a balcony with potted flowers. The sign indicates the street names are in French.
A quiet European street with cobblestone pavement, lined with multi-story buildings with beige, white, and yellow facades. Street lamps are mounted on the buildings, and there is a colorful mural on the lower part of a building on the left.
A view of the Notre Dame Cathedral in Paris, partially obscured by green and red foliage, under a clear blue sky.